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The dojo journal

Notes from the path to visibility.

Search, AI, and Human visibility, broken into moves you can actually run. New posts on GEO, schema, and what is changing in how AI answers.

10 posts and counting

Latest from the dojo

Jinko · AI

What is GEO? Generative engine optimization explained

SEO gets you ranked. GEO gets you quoted. What generative engine optimization is, how it differs from SEO, and how to start.

Kensaku · Search

SEO vs. GEO: what's the difference and do you need both?

SEO ranks you on Google. GEO gets you quoted by AI. Why local businesses need both, not one or the other.

Jinko · AI

Why ChatGPT recommended your competitor, not you

Four specific, fixable reasons AI names a competitor instead of you — and the three fixes that move the needle.

Jinko · AI

How to check if AI can see your website (5-minute test)

A blocked crawler means AI never reads your site, no matter how good the content is. Three checks, five minutes.

Kensaku · Search

Why Wix and Squarespace sites are invisible to AI search

Some platforms block AI crawlers by default and can't always be changed. What that costs you, and the fix.

Jinko · AI

Schema markup for beginners: the code that makes AI quote you

The handful of schema types that actually move AI visibility, and how to add them without writing code.

Jinko · AI

AI search traffic statistics 2026: why it converts 4.4x

AI referrals grew 357% year over year and arrive pre-sold. The numbers behind the channel most are ignoring.

Jinko · AI

Ask Maps is live: how Gemini picks local businesses

No ads, no ranked list. How Gemini builds Ask Maps answers, and the five fixes that make you the name it gives.

Ningen · Human

How a Hawaii plumber went from invisible to AI's first answer

A 41/100 AI visibility score and the exact, structural fix that turned it around — no redesign required.

Kensaku · Search

The 2026 AI visibility checklist: 12 fixes to make first

Access, structure, authority — 12 concrete fixes that decide whether AI recommends you before your competitors.

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