What is GEO? Generative engine optimization explained
SEO gets you ranked. GEO gets you quoted. What generative engine optimization is, how it differs from SEO, and how to start.
Search, AI, and Human visibility, broken into moves you can actually run. New posts on GEO, schema, and what is changing in how AI answers.
Google Maps now answers questions through Gemini, built from schema and structured data on your site, not keywords. Here is what to fix first.
SEO gets you ranked. GEO gets you quoted. What generative engine optimization is, how it differs from SEO, and how to start.
SEO ranks you on Google. GEO gets you quoted by AI. Why local businesses need both, not one or the other.
Four specific, fixable reasons AI names a competitor instead of you — and the three fixes that move the needle.
A blocked crawler means AI never reads your site, no matter how good the content is. Three checks, five minutes.
Some platforms block AI crawlers by default and can't always be changed. What that costs you, and the fix.
The handful of schema types that actually move AI visibility, and how to add them without writing code.
AI referrals grew 357% year over year and arrive pre-sold. The numbers behind the channel most are ignoring.
No ads, no ranked list. How Gemini builds Ask Maps answers, and the five fixes that make you the name it gives.
A 41/100 AI visibility score and the exact, structural fix that turned it around — no redesign required.
Access, structure, authority — 12 concrete fixes that decide whether AI recommends you before your competitors.
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